MiAL Board

Alice MayorAlice Mayor


Alice is the founder of We Built This City, a new retail destination on a mission to revolutionise London souvenirs with a curated collection of goods and artwork - all from UK artists and designers.
With pop-up stores on Carnaby Street for Christmas, where WBTC showcased over 600 London-designed products and artworks and welcomed over 200,000 customers through the door over an 8 week period, and summer – WBTC is a revolution in souvenirs from creatives.

Alice was previously Community & Partnerships Consultant for The Dots Global, building an extensive network of creative companies, influencers and media outlets ahead of their UK launch in September 2014.





catherine DemoisyAndrew Carlin


Andrew is Head of Enterprise at University of Reading, leading units responsible for commercial and legal aspects of research funding, intellectual property management, commercialisation and innovation.

Prior to this role he worked in IP management at Sheffield Hallam University, working closely with the Sheffield Institute of Arts.

Andrew is active in professional networks relating to technology transfer and university enterprise and enjoys a role as a visiting tutor in intellectual property law at University of Reading. He is also a company director in a university spin-out involved in Big Data analytics.






catherine DemoisyCatherine Demoisy 


As Head of Major Giving at UAL, Catherine is a key member of Development team, which raises funds across UAL’s six colleges in support of the next generation of talented artists and designers.

Catherine has worked within the arts sector for 15+ years. She has held senior fundraising positions, securing sponsorship and philanthropic income for the Royal Academy of Arts, the Serpentine Gallery and the Royal College of Art. Before that Catherine worked at Sotheby’s, producing one-off proposals for the sale of major collections and works of art in Paris, London and New York, and prior to that she spent 5 years in Tokyo working in PR for brands including P&G, Forte Hotels, Parfums Caron and representing the Monaco Tourist Board in Japan.

Catherine is passionate about the arts and education and thrilled to be involved with MiAL.





ceri handCeri Hand

Ceri Hand has over twenty five years’ experience of working in the art world and is Associate Director: Institutions and Public Relations at Simon Lee Gallery in London. She has worked closely with emerging and established artists, prioritising commissioning and exhibiting new work, including large scale public art works, touring exhibitions and publishing catalogues, multiples and editions.

She has curated over 70 exhibitions and over 150 events - the most recent examples of which can be seen archived at www.cerihand.co.uk. She has supported artists exhibiting nationally and internationally, from the 55th International Art Exhibition – la Biennale di Venezia 2013; MUDAM, Luxembourg to Camden Arts Centre, London and Bonn Kunstverein, Germany. She was a contributing curator to Liverpool Biennial in 2004 and 2006 and also contributed programme for Liverpool’s Capital of Culture in 2008. She also has a track record of fundraising and selling artists work to international private and national public collections.

Ceri has provided mentoring for over 100 individual artists (see www.artistmentor.co.uk), including for organisations such as Artquest/Bloomberg New Contemporaries; Manchester Metropolitan University, the Photographers Gallery, London and the New Art Gallery, Walsall. She is a Visiting Lecturer and Tutor, has served on the boards of a number of organisations and has acted as a judge and selector for many panels, prizes and open exhibitions, including Soundlands, Exeter Open, Shoosmith Arts Prize, Creekside Open, Catlin Art Prize and Kinsale Arts Festival.


Jennifer FruehaufJennifer Fruehauf


Jennifer Fruehauf is Founder and Director of Digital Headspace, a customer experience and retail strategy consultancy based in London, UK. An international consumer marketer and digital leader, Jennifer helps organisations to meaningfully engage customers and implement new commercial initiatives to foster profitable growth.

Jennifer brings an extensive commercial background in consumer marketing to MiAL, with experience in marketing strategy, digital innovation, service development and P&L management at blue chip and start-up companies in Canada and the UK. She is also passionate about the arts and culture and delighted to be helping MiAL support emerging talent from within UAL.






Jeremy TillJeremy Till


Jeremy Till is an architect, educator and writer. He is Pro Vice-Chancellor for Research at the University of the Arts London and Head of Central Saint Martins.

Jeremy’s extensive written work includes the books Flexible Housing, Architecture Depends and Spatial Agency, all three of which won the prestigious RIBA President’s Award for Research.

As an architect, he worked with Sarah Wigglesworth Architects on their pioneering building, 9 Stock Orchard Street, winner of many awards including the RIBA Sustainability Prize. Jeremy curated the UK Pavilion at the 2006 Venice Architecture Biennale and also at the 2013 Shenzhen Biennale of Architecture and Urbanism. He is a Trustee of the New Economics Foundation.





Jennifer FruehaufJessica Carlisle


Jessica Carlisle is a freelance curator and gallerist.

A qualified solicitor, she practised art law before moving to an artist agency where she provided business support and legal advice to artists, working with many notable YBAs as well as recent graduates.

In 2014 she established her own gallery programme which represents a number of mid-career UK-based artists. She presents exhibitions in both public and private spaces, in the UK and internationally, and continues to work freelance for an art advisory.







Stephen BeddoeSven Krause


Sven currently looks after Customer Engagement across the European eBay sites.

Previously, he has been responsible for the experience management programs of a number of key accounts at Seren, an international customer experience and service design agency based in London.

Sven has worked with clients for over 10 years to establish, manage and develop their customer experience programs. This includes CX strategy, research and design, measurement and innovation. He has worked such as: The National Lottery, Shop Direct, Virgin Media, Barclays, Deloitte, Open University, The Financial Times, Dell, Sky, BBC, Aviva, Mulberry and many more.

In 2013 Sven took a closer look at emotional engagement and how it influences people's behavior. As part of this he developed a new service combining traditional research methodologies with eye tracking and EEG: http://goo.gl/Aihrtq and http://goo.gl/aV4RhF. His latest study on the impact of network speed on emotional engagement and brand perception can be found here: http://goo.gl/ghjLSa